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MarkupHQ
Pricing & profitability software

Your supplier price
isn’t your true cost.

Know what you really pay. Know what to charge. Know what you actually make.

€149 one-time · No subscription
Supplier price$100.00
Discount20% OFF
2nd discount+10%
Free goods10 + 1 FREE
True net cost
$0.00
Selling price
$93.51
Profit / unit
$28.05
The problem

Complex deals. Confusing invoices.

Hidden costs. Missed profit.

List price$250.00
Discount−15%
2nd discount−5%
Rebate−3%
Free goods20/22
Freight+$4.50
↓
True net cost
$0.00
MarkupHQ does the math instantly.
Buy & Price

All supplier inputs. One true net cost.

Prices that protect your margin.

LIST $100.0020% + 10%10+1 FREE
True net cost
$65.45
Sell price
$93.51
Margin
30%
Profit/unit
$28.05
Compare

List price can lie. True cost never does.

See the real difference.

Supplier B
List$92.00
Disc.5%
FreeNone
$87.40
✓
Supplier A
List$100.00
Disc.20%+10%
Free10+1
$65.45
$0
difference at 1,000 units
Illustrative calculation only.
Promote

Discount with confidence.

Protect your margin.

Discount
30% OFF?
SAFE ✓
Margin before59.9%
Margin after42.7%
Profit / unit$14.93
Plan

Know your break-even. Grow beyond it.

Profit with clarity.

Operating costs
Break-even
Profit
$2,160,000$1,200,000
Break-even
$1,200,000
Revenue
$2,160,000
Profit
$0
Review

Every decision saved.

Every answer ready, when you need it.

Buy & Price
Q3 supplier renewal
$65.45 true cost
Saved 2 days ago
Compare
Supplier A vs B
$0
Saved 5 days ago
Promote
Spring promotion
33.2% max discount
Saved 1 week ago
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Better pricing decisions.
Without another monthly bill.

One timeNo subscription
€149
€ EUR£ GBP$ USDC$ CADA$ AUD
Get MarkupHQ — €149
Secure checkout via Stripe. Tax name, rate, and treatment are configurable.
Questions

Common questions

Is MarkupHQ a subscription?

No. €149 one-time payment — you keep access permanently.

Who is MarkupHQ for?

Businesses that buy products and resell them for profit — retail, ecommerce, wholesale and distribution, and similar product businesses.

Does it work internationally?

Yes. Currency (EUR, GBP, USD, CAD, AUD) and tax name, rate, and treatment are all configurable for your business — MarkupHQ doesn’t provide tax advice or guarantee compliance.

Can I calculate supplier discounts and free goods?

Yes — cascading discounts and free-goods/bonus-unit deals are both built into Buy & Price.

Can I compare supplier deals?

Yes — Compare shows the true net cost difference between two supplier offers, at your actual purchase volume.

Can I see how much I can discount a product?

Yes — Promote shows the maximum discount you can offer while protecting a target margin.

Does MarkupHQ replace my accounting, POS, or inventory software?

No. MarkupHQ is focused pricing and profitability decision software — it works alongside the systems you already use.